Senor Pepito is a Mexican-style tortilla chip and corn snack brand owned by Venkataramana Food Specialities Limited (VFSL), an Indian snack food firm that specializes in ready-to-eat extruded and non-ethnic snacks. The brand is part of VFSL's snack portfolio, which also includes Peppy, Piknik, and Simba, and serves India's burgeoning packaged snack and convenience food industry.
Senor Pepito specializes on tortilla chips and corn-based snacks influenced by Mexican flavors and textures. The brand was one of the first tortilla chip snack lines established in India, and it is well-known for selling triangular whole-corn chips in a variety of seasonings. Its products are made from corn-based formulations and processed using extrusion and light frying procedures to provide crunchy snack forms intended at mainstream retail consumers.
The product portfolio includes a variety of flavored tortilla chips designed for different taste preferences and snacking occasions.
Popular variants under the Senor Pepito range include:
- Jalapeno Flavour Tortilla Chips
- Piri-Piri Flavour Tortilla Chips
- Tikka Masala Tortilla Chips
- Herby Salsa Tortilla Chips
- Nacho Flavour Corn Chips
The brand positions itself within the ready-to-eat savory snacks segment, competing in categories such as tortilla chips, corn snacks, and flavored extruded snacks. Senor Pepito products are distributed through supermarkets, grocery stores, general trade outlets, and online quick-commerce platforms across India.
