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Walkers

Brand Description

Walkers is a leading United Kingdom potato chips and savory snacks brand owned by PepsiCo⁠. The brand offers a wide range of potato chips and snack products in the UK market, including Walkers crisps, Sensations, Wotsits, Quavers and Sunbites, and is one of the best-known snack brands in the United Kingdom.

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Product Types offered by this Brand
News for this Brand
February 01, 2008
Walkers Snack Foods Ltd recalled chips over rubber pieces
Walkers Snack Foods Ltd has recalled some date codes of Walkers crisps because the products could contain pieces of yellow rubber. The Agency has issued a Food Alert for Information. A number of different flavours and pack formats of Walkers Crisps a...
From the archive
January 29, 2008
Walkers abandons Potato Heads line
Walkers has delisted its children's crisp brand Potato Heads as it refocuses its healthy snacking portfolio.The product, which was launched in 2005 backed by a £2m advertising campaign, was one of the first UK better-for-you products from the PepsiCo-o...
From the archive
Walkers to spend record on marketing this year
January 11, 2008
Walkers to spend record on marketing this year
Walkers, the UK's No.1 crisps and snacks manufacturer, is putting a massive £27 million (USD 54 million) marketing investment behind the Walkers brand this year, the biggest spend in the brand's 60 year history.   Walkers is an iconic British brand whi...
From the archive
December 19, 2007
Walkers Baked gets £3m support package for 2008
Walkers Baked has been the most successful new product launch in the Crisps and Snacks category in the last 3 years. It is now the biggest better-for-you brand in the category and is central to Walkers plans to accelerate growth in the market. Now wor...
From the archive

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This content was last updated on May 9, 2026

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