Walkers is a leading United Kingdom potato chips and savory snacks brand owned by PepsiCo. The brand offers a wide range of potato chips and snack products in the UK market, including Walkers crisps, Sensations, Wotsits, Quavers and Sunbites, and is one of the best-known snack brands in the United Kingdom.
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September 19, 2007
New Walkers crisps ad pushes 100% British potato status
A new Walkers TV advert, part of a massive £7.5m marketing spend, is currently on air celebrating Walkers crisps 100% British-farmed status and showing Gary Lineker in a down to earth role – quite literally. Since July this year, all Walkers crisps hav...From the archive
September 18, 2007
How Walkers took back lunch
As part of an article on "How to reinvent your brand"an example is given on "How Walkers took back lunch". During the campaign, Walkers enjoyed an 18 per cent increase in sales. An additional 10 million bags of crisps were sold i...From the archive
September 06, 2007
Walkers shuns TV for DM in £3m campaign for SunBites
Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17. ...From the archive
September 01, 2007
Walkers launch of the year: wholegrain Sunbites
Walkers is launching its first ever wholegrain snack, Sunbites. Targeting consumer looking for ‘better for you’ products, Sunbites are made with whole wheat, oats and corn. Each bag contains around a third of the suggested daily amount of wholegrains...From the archive
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This content was last updated on May 9, 2026
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