AVR manufactures a full range of machinery for the cultivation of potatoes as well as other bulbous and tuberous plants. From seed bed preparation, planting and ridging to haulm topping, harvesting and storing. AVR bv is a Belgian family company with over 175 years of experience. Its head office is located in Roeselare, the in-store equipment is manufactured in Veendam in the Netherlands.
AVR’s mission is to help its customers store a higher percentage of sellable crops with less resources. Respect, reliability, steadfastness and commitment are key values in achieving that goal.
On the one hand, the ‘Keen & Green’ label stands for market oriented and clever solutions (Keen) that boost efficiency; on the other hand, the label is synonymous with sustainability, both in use and cost of ownership. A large service department and the establishment of a training centre are just some of the ways in which AVR strives to provide customers and dealers with maximum support.
AVR employs 225 people internationally. Its worldwide dealer network consists of more than 100 dealers. In 2020, AVR realised a turnover of € 73 million, thanks to its customers in 50 countries.
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May 06, 2025
Agricultural potato machinery manufacturer AVR expands its dealer network in Northern Netherlands
AVR expands its dealer network in Northern Netherlands after GroeNoord’s bankruptcy, adding 7 new dealers and reinforcing support with its own Sales and Service Team to ensure expert advice and fast service for potato machinery customers.
April 06, 2025
PotatoEurope 2025 Demonstration Fields Planted in Excellent Conditions at Wageningen University & Research (WUR)
Preparations for PotatoEurope 2025 are underway at Wageningen University’s Lelystad site. Alegria potatoes, known for high yield and disease resistance, are planted. The event on Sept 3-4 will showcase innovations in harvesting and cultivation.
March 04, 2025
AVR and Agristo Masa Strengthen Belgium-India Ties with Major Investment in Potato Harvesting Technology
Agristo Masa and AVR, both companies with West Flanders and Belgian roots, are strengthening their cooperation with a new investment intent. During the Belgian Economic Mission to India (26 February - 5 March 2025), led by Princess Astrid, Stefan Top, Managing Director of AVR, and Agristo Masa signed an agreement for the purchase of two additional AVR potato harvesters within the next two years. This follows an earlier delivery of an AVR harvester earlier this year.Contact Information
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