BB foods

Indian Potato chip, fries and flake manufacturers have urged the government to waive the 30% import duty on potato to improve supplies and check soaring prices at home.

A market that's growing 30% annually, and can grow even faster, a business big enough to accommodate giant western MNCs and small Indian startups, a supply chain that allows mouth-watering margins to all players and a product that many consumers, adults or children, find addictive — selling frozen French fries in India is a sizzling business that's set to sizzle even more.