Birds Eye is a brand in Australia and New Zealand owned and operated by Simplot Australia. The brand is used for a range of frozen food products including french fries and a range of potato specialties.

Birds Eye is one of the most iconic brand names in the frozen food industry. Clarence 'Bob' Birdseye was solely responsible for a significant early breakthrough in the development of procedures and technology that enabled freezing a feasible manner of preserving food. Birds Eye continues to create nutritious and easy goods for Australian families.