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Frito-Lay North America (FLNA)

Company Description
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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News for this Company
Why Potatoes Are Key to PepsiCo's Success in China
May 21, 2010
Why Potatoes Are Key to PepsiCo's Success in China
CEO Indra Nooyi announced today that Pepsico plans to invest $2.5 billion in China over the next three years, beyond the $1 billion it has spent on its Chinese operations since 2008.   Pepsi will build 19 new beverage and manufacturing plants and will...
From the archive
Frito-Lay for news
May 21, 2010
Pepsico to invest 2.5 Billion in China
PepsiCo, one of the world's largest food and beverage companies, today announced that it plans to invest an additional US$2.5 billion in China over the next three years.  The newly announced investment is in addition to the US$1 billion investment the ...
From the archive
Frito-Lay for news
May 06, 2010
Frito Lay India to up contract farming by four-fold
Frito Lay India is looking at increasing contract farming of potato in India by almost four-fold over the next three years.   “Currently, there are 15,000 farmers doing contract farming of potato for us while we are sourcing the commodity from 40,000 f...
From the archive
Frito-Lay Snack
May 06, 2010
Frito-lay, ITC to build new potato chips plants in India
Frito-Lay India - with a market share of 60%- is drawing up a fresh game plan to drive volumes. To start with, the company is increasing its manufacturing capacity by setting up a new plant in West Bengal in the second half of 2010.“We are extending ou...
From the archive