HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western Europe, New Zealand, and Australia.
It has been listed on the Frankfurt Stock Exchange since its IPO in November 2017.
HelloFresh's business model is to prepare the ingredients needed for a meal and deliver them to customers, who must then cook the meal using recipe cards, which takes around 30–40 minutes.
It generally provides about three two-person meals a week for about USD 60 to USD 70. It offers a choice from about 19 recipes. In the United States, HelloFresh offers a wine-subscription service, based on that of its competitor Blue Apron.
In several markets, it provides 'Rapid Box' meals which take only 20 minutes to prepare.
The company's US operations were responsible for 60% of revenues as of November 2017, and it has approximately 44% of the American market.
HelloFresh also has operations in the United Kingdom, Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden, France, Australia, New Zealand, Canada, Denmark.
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