Holland Innovative Potato

Industry Associations

Holland Innovative Potato (HIP) is a Dutch organisation of potato companies established to facilitate and coordinate joint pre-competitive research activities.

Participants include the six major potato processors operating in the Netherlands:
 

four companies active in potato breeding:
 

and two associations representing the sector:
 

Research is focused on improvement of the quality, yield and efficiency in the cultivation, logistics and processing of potatoes.

The objective is to create practical solutions for products and processes that can be implemented by 2027 in order to strengthen the position of the potato as a global food crop and to enable the potato supply chain to meet consumer demands.

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