HZPC Potato Days 2026 will take place November 4–6 in Joure, the Netherlands, showcasing potato varieties, breeding innovations and sustainable cultivation under the theme Growing Your Future.

Royal HZPC Group researches the nutrient needs of potato varieties to develop tailored fertilization recommendations. This aims to improve yield and quality while reducing fertilizer use and environmental impact through data-driven insights.

Royal HZPC Group has patented a potato innovation with increased levels of natural antioxidants, particularly kaempferol, while retaining traditional flesh colour. The development could benefit both fresh and processed potato markets.

Royal HZPC Group highlights how potato breeding can reduce disease pressure and crop protection needs, while Integrated Crop Management and climate adaptation help build more resilient and sustainable production systems.

Quintera has demonstrated high yields, stable processing quality and resilience under warm, dry conditions after four years of commercial cultivation, making it a strong processing potato variety for irrigated light sandy soils.

Royal HZPC Group CEO Hans Huistra joined Narendra Modi and top Dutch CEOs in The Hague to strengthen India–Netherlands cooperation, reinforcing HZPC’s growing strategic presence in India.

Royal HZPC Group continues growing its global seed potato volume above 1.1 million tonnes during the 2025/2026 financial year, despite global potato market pressure, lower prices, weaker demand and declining margins.

In the Netherlands, the weak table potato market, fewer contracts and disappointing exports are putting pressure on the seed potato market. HZPC and Agrico describe the current situation as a market correction following exceptionally strong years.

Aardappeldemodag has started planting activities for Aardappeldemodag 2026, with 2.5 hectares of the potato variety Libra planted last week.