ITC Limited

Company Description

ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand "Bingo!".

Bingo was launched in 2007 and managed to capture an 11% market share of the Indian snack market within 6 months of its launch.

Bingo now has 4 sub brands: Bingo! Yumitos (potato chips), Bingo! Mad Angles (variations on the tortilla chip), Bingo! Tedhe Medhe (a spindle shaped format) and Bingo! Tangles ( a 3D style snack)

ITC is also the parent company of Technico Agri Sciences, a global producer of minitubers.

ITC produces frozen potato products, french fries as well as potato specialties, branded ITC Master Chef

Subsidiaries and Factory Locations

Technico Pty Ltd

The Australian company Technico Pty Ltd call themselves an Agri-biotech company. They own the technology of the technituber. Taken over by Indian ITC Limited in August 2007

Product Types offered by this company

Brands

News for this Company

January 17, 2008

India's ITC Q3 Net Rises 16 pct, Beats Forecast

India's top tobacco firm, ITC Ltd, on Friday beat market forecasts with a 16 percent rise in quarterly profit, helped by strong growth in packaged foods and hotels, as it bolsters its non-cigarette businesses further.

From the archive

December 05, 2007

Check out the Potato Industry in India

Last week I received more information on one of the two (!) large potato conferences next year in India, so I decided this was a good time to pay attention to the fast changes in the Indian Potato Processing industry.

From the archive

December 04, 2007

Frito-Lay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...

From the archive

November 27, 2007

ITC Aiming for Top Spot in India

Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.The cigarette giant’s food units are growing at a rate of 68.17% annually.Exa...

From the archive