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Bingo! was launched by ITC Foods in March 2007 with a wide range of exciting packaged salted snacks. The range now includes multiple flavor variants of Potato Chips & Finger Snacks. The brand is associated with youth, fun and excitement. It fullfils the consumers need for variety and novelty in snacks. At present Bingo! has 4 sub-brands in its portfolio, each of which have unique values based on consumer need differentiation. The sub brands are:
  • Bingo! Yumitos (potato chips),
  • Bingo! Mad Angles (variations on the tortilla chip),
  • Bingo! Tedhe Medhe (a spindle shaped format)
  • Bingo! Tangles (a 3D style snack)
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