ITC Limited

Company Description

ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand "Bingo!".

Bingo was launched in 2007 and managed to capture an 11% market share of the Indian snack market within 6 months of its launch.

Bingo now has 4 sub brands: Bingo! Yumitos (potato chips), Bingo! Mad Angles (variations on the tortilla chip), Bingo! Tedhe Medhe (a spindle shaped format) and Bingo! Tangles ( a 3D style snack)

ITC is also the parent company of Technico Agri Sciences, a global producer of minitubers.

ITC produces frozen potato products, french fries as well as potato specialties, branded ITC Master Chef

Subsidiaries and Factory Locations

Technico Pty Ltd

The Australian company Technico Pty Ltd call themselves an Agri-biotech company. They own the technology of the technituber. Taken over by Indian ITC Limited in August 2007

Product Types offered by this company

Brands

News for this Company

November 16, 2007

The Indian Snack segment is getting bigger

Packaged snacks are getting a lot of attention from big, branded players. So Frito-Lay, with its Lays, Cheetos, Kurkure, Lehar, Uncle Chipps and Quaker Oats snack brands is seeing some pretty concentrated competition from ITC’s Bingo! with its 16 flav...

From the archive

Study finds low-glycemic index diet may help sustain weight loss and improve metabolism without the negative effects seen in low-carb or low-fat diets.

November 12, 2007

Dairy company GCMMF enters Indian snack market with Munch Time

Taking a cue from the success of ITC's Bingo, Gujarat Cooperative Milk Marketing Federation (GCMMF), universally known for its dairy products brand Amul, has decided to enter the branded snacks market with Munch Time, a salty snack much like Frito Lay’...

From the archive

September 12, 2007

The battle for market share in the Indian savory snacks market

Over nearly a decade, Frito-Lays India grew to be the undisputed champion of the branded part of the salty snack segment, estimated to be valued at around Rs 2,000 crore. Competition for the vast majority of this period was principally from local brand...

From the archive

August 27, 2007

Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’

ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...

From the archive