ITC Limited

Company Description

ITC Limited is an Indian telecommunications giant and cigarette manufacturer diversifying in the Consumer Packaged Goods market, including the snack foods sector with its brand "Bingo!".

Bingo was launched in 2007 and managed to capture an 11% market share of the Indian snack market within 6 months of its launch.

Bingo now has 4 sub brands: Bingo! Yumitos (potato chips), Bingo! Mad Angles (variations on the tortilla chip), Bingo! Tedhe Medhe (a spindle shaped format) and Bingo! Tangles ( a 3D style snack)

ITC is also the parent company of Technico Agri Sciences, a global producer of minitubers.

ITC produces frozen potato products, french fries as well as potato specialties, branded ITC Master Chef

Subsidiaries and Factory Locations

Technico Pty Ltd

The Australian company Technico Pty Ltd call themselves an Agri-biotech company. They own the technology of the technituber. Taken over by Indian ITC Limited in August 2007

Product Types offered by this company

Brands

News for this Company

August 22, 2007

Technico could boost ITC's Bingo potato chips business.

ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...

From the archive

August 18, 2007

Indian ITC takes over Australian owner of Technituber technology

Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...

From the archive

August 14, 2007

Battle for Indian chips potatoes

A battle being fought between biggies like Pepsico, Reliance Retail and ITC one that could decide who makes the crisper chip. For the past seven years contract farming has ensured Pepsico to source 40 per cent of its need from Western Maharashtra, pota...

From the archive

July 23, 2007

Indian Flavours hot in Snack Food war

With flavours adapted from Indian favourites, the potato chips seem to cash in on the popularity of the dishes to connect as the preferred snack food. Be it Lay's Indian Mint Mischief or Bingo Chatkila Nimbu Achaar, Kurkure Mast Malabari Style or Chut...

From the archive