Lamb Weston has launched its retail range in Malaysia, bringing restaurant-quality frozen fries to homes. The range features six signature fry cuts with Stealth™ batter, is halal, vegan and gluten-free, and air-fryer friendly.

Lamb Weston entered Southeast Asia retail via Singapore, using it as a trend-setting test market. The company launched four oven- and air-fryer–ready fry SKUs, tailored to Asian habits, before planned expansion to Malaysia and beyond.

Lamb Weston, HAI, Radboud University and ISPT are advancing potato processing with AI and hyperspectral imaging to boost quality, reduce waste and improve efficiency. Lamb Weston experts say the technology enables consistent supply and faster, deeper quality predictions.

Lamb Weston launches its crispy, Stealth-coated fries in Singapore for the first time, offering four signature cuts at FairPrice stores. Packs use eco-friendly materials, with promo pricing and sampling roadshows starting 22 Nov.

Just ten years ago, 66% of the potato chips consumed in Latin America were imported from Europe; the remaining 34% came from local factories. Today, the ratio has reversed: 66% are produced in the region and only a third arrive from overseas.

Lamb Weston’s Frenzy Fries won Gold at the National Restaurant Pub and Bar Show Innovation Challenge for their creative, experiential concept. Judges praised the product’s innovation and market impact.

La multinacional comenzará pronto con la producción a gran escala para despacharla por los muelles de la terminal marítima local. La mayor parte de la producción estará destinada a los mercados internacionales.

En menos de diez años se espera que el mercado global de productos procesados de papa supere los 62 mi millones de dólares. Un crecimiento anual de más del 5%.

Lamb Weston launches Frenzy Fries, a unique 3-sided, skin-on fry designed to enhance sensory dining experiences and help UK foodservice operators stand out. With a 20-minute hold time and extra crispy texture, they offer innovation, quality, and reduced waste.