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Potatoes USA

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Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Subsidiaries
  • Potato Goodness

News for this Company

Meet the growers leading the Potatoes USA committees.
August 22, 2022

Meet the growers leading the Potatoes USA committees

There are five Potatoes USA Board Member committees that are overseen and led by nine members of the industry. Together, with the Chair and Past Chair, these committee chairs also make up the Executive Committee. Meet the Committee Chairs...!
Potatoes USA Elects 2022 - 2023 Leadership
April 24, 2022

Potatoes USA Elects 2022 - 2023 Leadership

Potatoes USA, the marketing and promotion board for the potato industry in the United States, elected new leadership during its Annual Meeting on March 9, 2022. The newly elected Chairman and Executive Committee will lead the Board through 2022-2023.
 USDA appoints new board members for Potatoes USA
March 05, 2022

USDA appoints new board members for Potatoes USA

The United States Department of Agriculture appointed 33 new or returning members to serve three-year terms on the National Potato Promotion Board, Dba Potatoes USA. The new members will be sworn in at the organization’s Annual Meeting in March.
 Historic display of U.S. chipping potatoes at a tradeshow in China
November 27, 2021

Historic display of US chipping potatoes at tradeshow in Shanghai, China

This historic event, which is helping to pave the way for commercial shipments of U.S. chip-stock to China, was marked with a ribbon-cutting ceremony and speeches by U.S. government officials and representatives from Potatoes USA.