PRAN Potata is a potato-flavored savory biscuit brand of PRAN-RFL Group. The product combines potato flavor with herbs and spices in a crunchy biscuit snack format intended for everyday snacking and leisure consumption within the packaged snacks segment.
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August 15, 2024
Strong Growth and Innovation in Potato Biscuit segment in India, still largely absent elsewhere
Pioneered by Bangladeshi brand PRAN, this Potato Biscuit category has rapidly expanded in India with major players like ITC and Britannia joining the fray, driven by the product's unique taste and texture. However, potato biscuits are largely absent in the rest of the world.
July 12, 2021
ITC’s Sunfeast takes on popular Bangladeshi potato biscuit brand
The brand’s latest potato biscuits will be available first in south India, West Bengal and markets in north-eastern states. These will be made available through ITCstore.in, general trade outlets and modern trade stores.Make This Page Even Better!
This content was last updated on May 12, 2026
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