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Veg of Lund

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Veg of Lund is rooted in scientific food innovation research at Lund University.  The Swedish start-up developed a plant-based drink from potato and rapeseed oil.

These ingredients delivered everything they wanted, yet it was challenging to mix them (like oil and water). So they developed a process to mix these into a smoothie and got their very own patent, and My Foodie® by Veg of Lund was born.

News for this Company

Dairy free DUG Potato Drink - Use as Milk
September 12, 2023

'DUG potato drink' challenges milk around the world with partnerships in China, Germany, Italy, Japan, and Poland

Veg of Lund continued its international expansion plans and launched the DUG brand plant-based milk in Germany, Poland, Japan, and Italy.
Veg of Lund’s potato based drink DUG®
July 10, 2023

Veg of Lund signs letter of intent to sell its DUG potato based dairy alternatives in China

Veg of Lund has signed a Letter of Intent with Haofood Shanghai Food Technology Co., Ltd. The companies will cooperate with the common goal of selling, marketing and distributing Veg of Lund’s products - potato based dairy alternatives - under the DUG® brand in China early in 2024.
Veg of lund receives a Swedish patent protecting the company's plant-based ice cream
May 27, 2023

Potato-based ice cream: Veg of Lund receives a patent for the company's ice cream

The Swedish Intellectual Property Office (PRV) has notified Veg of Lund AB that the authority intends to approve the patent application SE 2250375-9 which defines the company’s unique vegetable ice cream alternative.
Veg of Lund’s Potato Milk Drinks Make Foray into UK, Germany, and Switzerland
February 28, 2023

Veg of Lund’s DUG Potato Milk Drinks Make Foray into UK, Germany, and Switzerland

The Nasdaq-listed company aims at expanding into Asian and European markets with its DUG brand potato milk products in the near future.