Branningans' iconic brown paper bag returns

To tap into the growing consumer trend for nostalgic brands, United Biscuits UK , a leading UK manufacturer of snacks, biscuits and cakes, has redesigned its Brannigans range to generate extra sales. Available now, the new design draws inspiration from the brand’s fondly remembered brown paper packaging.

Returning to the look of the brown paper packaging, the redesign will continue to feature Mr Brannigan, but also emphasises Brannigans’ heritage, quality ingredients and nutritional upgrades. The range has had a 65% reduction in saturated fat.