Mintel: 100-calorie packs a tough sell: price and size deter hungry consumers (US)

Though weight and health are major issues in today’s society, Mintel sees lagging interest in portion-controlled packaging. Only one in seven adults (14%) currently buy pre-measured packs, and the number one reason they do is convenience. Weight management comes second.

Of people who don’t buy 100-calorie packs, half say they just aren’t interested. Cost is another deterrent, and a third of people say they prefer measuring out their own snacks…