New packaging and style for ready to cook Quickly Bestsellers

Quickly Bestsellers presented a new packaging for the ready to cook potatoes at the Fruit Logistica in Berlin.

The pre-cooked as well as the pre-baked potatoes have received a new style. "We started ready to cook potatoes in 2002 for the retail. Now we want to profile more towards the food-service and catering", says director Peter Quik.

The product stays visible in the package, which has been designed by Mirakuleus. "We supply a constant quality all year round and we want to associate that with our name. With this packaging we want to reach recognizability", says Peter. There is an explanation about the product on the package in four languages.