Idahoan® Foods launches shredded potatoes with Bold flavors including Hidden Valley® Original Ranch®

Idahoan® Foods – the leading producer of quality, packaged mashed potato products in the U.S.– expands its portfolio with the launch of Idahoan® Potato Shreds.

Idahoan® Potato Shreds are made with 100% real Idaho® potatoes that are shredded and mixed with craveable flavors including Hidden Valley® Original Ranch® and Triple Cheese. The new product is perfect for an on-the-go mid-day snack as it can be prepared in just a matter of minutes in a microwave.
  Ryan Ellis, Vice President of Retail Marketing & Business Development at Idahoan Foods:
 

"We are excited to debut our newest product line, Idahoan® Potato Shreds. These potato-based microwaveable snack cups are available in delicious flavors beyond what is offered by traditional macaroni products, building upon our consumer-oriented innovation efforts."

"Triple Cheese and Hidden Valley® Original Ranch® are going to have widespread appeal out of the gate, but this is an expandable platform."

"Beyond being gluten-free, potatoes are an excellent canvas for mixing with sauces and flavors, and consumers are increasingly searching for satisfying and convenient snack options; which makes the new Potato Shreds a perfect addition to our product line up."

  C.C. Ciafone, Director of Marketing at Hidden Valley Ranch:
 

"The signature, zesty flavor of Hidden Valley® Original Ranch® melds perfectly with Idahoan's first-of-its-kind Potato Shreds, making it a mash made in heaven."

In addition, Idahoan is proud to introduce Idahoan® Mashed Potatoes seasoned with Hidden Valley® Original Ranch®. Paired with Idahoan's renowned mashed potato recipe, the Hidden Valley® Original Ranch® addition creates a flavorful combination that will appeal to a broad audience.