Packages of Utz snack products. Intersnack Group has agreed to acquire all outstanding shares of Utz Brands, giving the European snack manufacturer its first significant presence in the United States.
Why Utz Is Intersnack’s Gateway to the USD 42 Billion US Snack Market
Intersnack Group has agreed to acquire all outstanding shares of Utz Brands’ Class A common stock for USD 14.25 per share in cash. The offer represents a premium of approximately 91% over Utz’s July 20, 2026 closing price and values the business at an enterprise value of approximately USD 2.9 billion.
After closing, Intersnack and entities associated with the Rice and Lissette founding family will each own 50% of Utz. Utz will become private, Dylan Lissette will become executive chair and its shares will no longer trade on the New York Stock Exchange.
The transaction is expected to close in the fourth quarter of 2026, subject to regulatory and shareholder approvals. Shareholders representing approximately 42% of Utz’s common stock have committed to vote in favour of the deal.
Why Utz is strategically valuable
The deal gives Intersnack its first significant presence in the United States. Intersnack generated approximately EUR 4.5 billion in 2025 turnover and owns brands including Chio, funny-frisch, Hula Hoops, McCoy’s, POM-BÄR, Tayto and Tyrrells.
Utz provides established brands, domestic manufacturing and approximately 2,500 direct-store-delivery routes. Its leading portfolio includes Utz, On The Border, Zapp’s and Boulder Canyon.
According to Utz’s annual report, using Circana data, it was the third-largest salty-snack brand platform in the United States at the end of 2025, representing approximately 4.4% of category retail sales. Utz valued the US salty-snack category at approximately USD 42 billion.
Utz generated USD 1.439 billion in 2025 net sales, up 2.1%. In the first quarter of 2026, net sales increased 2.6% to USD 361.3 million, while branded salty-snack sales increased 5.2%.
What it means for brands and consumers
Utz’s distribution network gives Intersnack an established route into US retail. However, the companies have not announced cross-market brand launches, price changes, recipe modifications or product discontinuations.
Management has highlighted potential benefits from Intersnack’s marketing, manufacturing, technology and innovation capabilities. These remain company expectations; no integration plan or joint product-development programme has been disclosed.
For now, the deal creates new strategic options, not confirmed changes in consumer choice or brand availability.
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