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Las Américas

Potato sales for Q3 (January – March 2021) of Marketing Year 2021 have caught up to the changed buying habits that the pandemic brought about.

With gatherings now permitted at varying levels, people are eager to cook and dine with family and friends. Side Delights offers a variety of potatoes and recipes perfect for parties of any size.

Starting April 26, Cal-Organic Farms will start shipping freshly harvested, new crop red and gold potatoes to customers from its facility in Lamont, CA. The company’s organic rainbow fingerling variety is set to ship mid-May and organic russets will follow in mid-June.

If consumers 'eat with their eyes first', you could say that packaging is the main course. As such, communicating your brand through a unique package can be one of the most powerful tools in the produce aisle.

El consumo de la hortaliza, tanto como producto fresco como procesado, saltó casi un 20 porciento en cuatro años. Cultivada en varias zonas del país, se cosecharon 2,85 millones de toneladas, de las cuales, más de la mitad, se produjeron en el sudeste bonaerense.

La papa o patata, uno de los alimentos vegetales más populares, es hoy aún puntal de la producción agrícola en muchos países de casi todas las regiones del orbe.

Idahoan Foods saw sales of its dehydrated mashed potato products rise during the pandemic as consumers cooked more meals at home.

Febrero es el Potato Lover's Month, el mes de los amantes de la patata, y Morning Kiss Organic y Gold Bell, empresas pertenecientes a Arrowfarms, presentan una nueva bolsa de papel compostable para envasar este producto.

Just as QSR-chains use enticing menu board images to drive sales of combo meals, jumbo-sized slushies and other selections, retail grocers are using the same concept to capture the attention of shoppers looking for a side dish for their next prepared, at-home meal.

PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. 'Made to Enjoy' is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns.