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Mayo 15, 2014
McCain Australia is using scented panels to entice consumers to buy oven baked chips
In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.From the archive

Mayo 15, 2014
US Frozen Food makers launch USD 30m image campaign
America's leading frozen food makers today launched a national effort to encourage consumers to take a fresh look at frozen foods through the 'Frozen. How Fresh Stays Fresh.' category education and promotion initiative.From the archive

Mayo 11, 2014
McCain Foods unveils Brazilian sharing bowl giveaway in the United Kingdom
McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.From the archive
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