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Agosto 29, 2013
Pic on a Pack set to drive sales for prepared potatoes
Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.From the archive

Agosto 27, 2013
McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign
McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.From the archive
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Agosto 18, 2013
Simplot Australia sells stake in NZ potato processor Mr Chips
Simplot Australia has announced that it entered into a conditional agreement to sell its shareholding in its New Zealand-based potato manufacturing and distribution business, Simplot Mr Chips Limited, to the Auckland based Balle Bros Group Limited.From the archive

Agosto 14, 2013
Vikas Mittal, MD McCain Foods India on Frozen Foods in India
McCain Foods India Pvt. Ltd is having a strong India presence in frozen and ready-to-cook foods. Vikas Mittal, MD, McCain Foods India and subcontinent region, in a conversation with Ashwani Maindola, talks about the company’s India presence.From the archive

Agosto 04, 2013
Lamb Weston Chooses SignalDemand Predictive Analytics & Optimization Software for Supply Optimization
SignalDemand recently announced that ConAgra Foods Lamb Weston has selected SignalDemand's EnterpriseOptimizer(TM) software solution to provide additional insight into how to maximize output and visibility of its potato supply and production capacity.From the archive

Agosto 04, 2013
The Potato Farming Success of Gujarat's Banaskantha District
Contrary to NGO stories of exploited farmers and middlemen running riot, Gujarat’s potato farmers have scripted an entrepreneurial success story by teaming up with multinationals and other buyers of their produceFrom the archive










