United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is launching a new McCoy's promotion on its handypack range.
The Man Crisps brand is teaming up with 1,500 of the nation's Indian restaurants to offer consumers two main curry dishes for the price of one with every pack of McCoy's purchased. UBUK is also launching two spicy limited editions to support the promotion and to further drive sales for retailers.
Consumers can participate in the promotion from mid-September until March 2011, which has been designed to target the brand's core target audience of younger men and drive sales in grocery convenience and impulse outlets. The distinctive packaging will draw inspiration from Taj Mahal imagery to increase on-shelf stand out.
McCoy’s introduces curry promotion
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
October 05, 2026
Covered Bridge Potato Chips Expands in Japan With 12-Container Costco Japan Order
Covered Bridge is expanding in Japan after Costco Japan ordered 12 containers of its potato chips, with eight shipped by late September 2026, following an agreement that made Japan its tenth international market.
October 04, 2026
Uglies Sweet Potato Chips Win Two Major Industry Awards in 2026
Uglies® Sweet Potato Chips won two 2026 industry awards. Its Hot Honey flavor received a Best New Product Award, while its Original, Hot Honey and Spicy BBQ varieties earned Double Gold for taste and packaging.
September 28, 2026
Colombia: PepsiCo to invest USD 1 billion and could strengthen its potato supply chain
PepsiCo will invest USD 1 billion in Colombia over five years to expand production and distribution, an investment that could strengthen its potato supply chain, where it is already the country’s largest industrial buyer at around 84,000 tonnes per year.
