Wal-mart
Walmart adjusting pack sizes around pay periods
Walmart's plan is to reduce some pack sizes ahead of payday and then revert to larger sizes afterward, so shoppers can leverage volume purchases.
Consumer packaged goods are going through a proliferation of package sizes to satisfy shoppers’ needs—and when they want them fulfilled—and Walmart is adding to the mix with plans to offer different package sizes of the same product to accommodate consumers’ paycheck cycles.
Walmart’s move, according to industry analysts, also signals an attempt to become a more formidable competitor with dollar stores, which have spent a lot of money during the past two years updating their stores and emphasizing he merchandising of everyday consumable products and fresh food.
Consumer packaged goods are going through a proliferation of package sizes to satisfy shoppers’ needs—and when they want them fulfilled—and Walmart is adding to the mix with plans to offer different package sizes of the same product to accommodate consumers’ paycheck cycles.
Walmart’s move, according to industry analysts, also signals an attempt to become a more formidable competitor with dollar stores, which have spent a lot of money during the past two years updating their stores and emphasizing he merchandising of everyday consumable products and fresh food.
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