Blurring of the lines between QSR and Fast Casual
There was time when the segments in foodservice were clearly defined. Each segment served a different need. But then things shifted. Foodservice consumers started to become more specific about what they wanted to get with their food dollar.
A better burger. Better condiments. Better fries. Hence, fast casual emerged and foodservice was changed. All because consumers wanted a higher level of food quality, but still wanted it prepared quickly.
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