Last week, Snyder's-Lance, Inc. (Nasdaq-GS: LNCE), announced the completion of its acquisition of Snack Factory, LLC from VMG Partners, first announced on September 5, 2012.
The transaction, which includes the fast-growing Pretzel Crisps® brand, provides entry into the deli-bakery section of grocery stores, an attractive and growing retail area for snacks.
As the world's first pretzel-shaped cracker, Snack Factory's market-leading Pretzel Crisps® branded products are exceptionally thin, flat crackers that are all natural and have multiple uses in snacking.
The Pretzel Crisps® brand is known for its portfolio of innovative flavor profiles, its commitment to providing the highest-quality, natural ingredients and its broadening base of passionate, influential consumers.
At only 110 calories per serving, the line features flavors such as Original, Garlic and Parmesan, Everything and Sesame among other consumer favorites. Pretzel Crisps® products are sold nationally in leading retailers.
Snyder's-Lance, Inc. has completed the acquisition of Snack Factory, LLC
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