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Frito-Lay's Stacy's Brand launches New Line of Pretzel Thins

Frito-Lay`s Stacy's Brand launches New Line Of Pretzel Thins
February 5, 2014
Building on its offering of delicious pita and bagel chips, the Stacy's brand today introduced Stacy's Pretzel Thins – a new line of baked snacks that is sure to have pretzel lovers everywhere rejoicing.

Combining a classic pretzel flavor with a thin and crispy texture, Stacy's Pretzel Thins offer a fun and tasty twist on everyday snacking.

With the crunchiness and versatility of a cracker, the new snack pairs perfectly with gourmet cheeses or delectable spreads as a mid-day snack, or can be enjoyed on its own.

Stacy's Pretzel Thins are made using the time-honored approach of "the Stacy's way," including carefully selected high-quality ingredients such as sea salt and organic honey. They also contain no artificial colors or flavors and both varieties use expeller pressed sunflower oil, which contains 0g of trans-fat.

Now available in the deli section of grocery stores nationwide, the Stacy's Pretzel Thins line includes two flavors:

  • Simply Naked®: The unique taste of sea salt adds an elevated pretzel flavor to this variety. Enjoy on its own or pair with a hearty spread such as hummus or peanut butter.
  • Honey Dijon: A kick of Dijon mustard is sweetened with organic honey in this variety, perfect when topped with a slice of cheese and a drizzle of pesto.
"The Stacy's brand prides itself on making unique, high-quality 'anytime' snacks that consumers can enjoy on its own or pair with their favorite dips and spreads," said Dave Skena, vice president of marketing, Frito-Lay.

"Our new line of Stacy's Pretzel Thins is of the highest quality and delivers great taste as a result. The uncompromising approach to quality may be the harder way but it's the better way."

Stacy's Pretzel Thins are available in 7-oz bags for a suggested retail price of $3.99.
Companies in this Article
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips