National Pretzel Day! Celebrate it with Snyder's of Hanover

Snyder's of Hanover is bringing the crunch to National Pretzel Day on Saturday, April 26 with a series of social media and sampling events for pretzel lovers across the country.

From Boston to Sacramento, the nation's leading pretzel brand will be hosting celebrations in nine cities for consumers to join in the pretzel fun.

At each of the nine National Pretzel Day events, consumers can enjoy samples of Snyder's of Hanover flavored pretzel pieces, take a photo while standing inside a 6-foot, oversized pretzel bag, and participate in lots of other activities to win pretzel-themed prizes.

• Boston, Mass. — Faneuil Hall
• Philadelphia, Pa. — Penn Relays
• Pittsburgh, Pa. — GoodTaste! Pittsburgh
• Washington, D.C. — Great Grapes Wine & Food Festival
• Charlotte, N.C. — MerleFest
• Atlanta, Ga. — Spring Jonquil Fest
• St. Louis, Mo. — The Saint Louis Zoo
• Chicago, Ill. — Baconfest Chicago
• Sacramento, Calif. — The Sacramento Zoo

To ensure pretzel fans nationwide can participate, Snyder's of Hanover has been hosting a series of activities on its Facebook page. In the weeks leading up to National Pretzel Day, fans could enter to win one of 60 pretzel prize packs, which included a wide assortment of pretzels, plus Snyder's of Hanover T-shirts, pretzel glasses, stickers and temporary tattoos.

In the days leading up to and including National Pretzel Day, Snyder's of Hanover is asking consumers to "Crunch the Vote" on their Facebook page by choosing their favorite flavored pretzel pieces — from sweet and salty combinations, such as Cinnamon Sugar or Salted Caramel, to rich and savory flavors, like Bacon Cheddar or Honey Mustard & Onion, or bold flavors with a kick, such as Hot Buffalo Wing or Jalapeño. Fans can vote daily for their favorite flavor, and on National Pretzel Day, the first 10,000 consumers to vote will be rewarded with a coupon.

In addition, Snyder's of Hanover is encouraging consumers to use #NationalPretzelDay for sharing images and updates about the food holiday on social media. The pretzel brand will be collecting and sharing these images on its Facebook page.

"We're so excited to make 2014 our largest National Pretzel Day celebration to date," said Bob Gould, Marketing Manager for Snyder's of Hanover. "We really wanted to make sure pretzel lovers all across the U.S. could be involved this year — which is why we are doing so much on our social media channels, including giveaways, coupons and hashtags in addition to the sampling events. We hope to make this year's event one that millions of consumers can get involved in whether they are at our events or at home!"