US Potato Industry challenged to put 3000 potato-friendly salad-bars in schools

United States Potato Board (USPB) President & CEO Blair Richardson surprised attendees at the USPB-sponsored Thursday Keynote Luncheon at POTATO EXPO 2015 with an industry challenge to install 3,000 potato-friendly salad bars in school lunch programs across the United States.

Taking to the stage following Fox News Sunday anchor and keynoter Chris Wallace and in an unprecedented move since the beginning of POTATO EXPO after eight years of USPB sponsorship of the Keynote Luncheon, USPB Chairman Brett Jensen of Brett Jensen Farms, Idaho Falls, ID, brought Richardson to the stage to issue the challenge to the entire potato industry.

The Challenge: