A closer look at Lamb Weston's new Innovation Center

Earlier this year, Lamb Weston's opened its new Innovation Center in Richland.

Lamb Weston planned it as a state of the art, innovation center with co-creation spaces, fully functioning kitchens, pilot line, interactive areas and a resource for employees; in short a place where possibilities could become reality.

Having already started the building phase for the project, Lamb Weston approached long time collaborating agency Williams Murray Hamm (WMH) in March 2016 to create the overall theme and interiors. The Center opened to employees on 24 June and to Lamb Weston customers soon after.

WMH had previously helped Lamb Weston relaunch its new global positioning and identity: to be the most inventive potato company in the world. The Innovation Center would express this purpose and help find new, more inventive ways of collaboration between customers and Lamb Weston staff.

Intended as a flagship Lamb Weston US building, the Innovation Center needed to be a place that captured the imagination and be worthy of the claim ‘if you dream it, you can make it here’.

“We love working with Lamb Weston. Once again, WMH has been there to help them bring their Innovation Center to life.”

“Their strength of purpose, reflected in the Innovation Center design, really encourages their employees and customers to be as inventive and imaginative as they like – the possibilities are endless”.