Idaho Potato Commission Announces Changes in Leadership
The Idaho Potato Commission (IPC) announced the recent appointments of Ritchey Toevs of Toevs Farm as Chairman and Lynn Wilcox of Wilcox, Floyd & Sons as Vice Chairman of the Idaho Potato Commission for the 2016-2017 fiscal year.
Frank Muir, President & CEO, Idaho Potato Commission:
The seven other Commissioners are:
Frank Muir, President & CEO, Idaho Potato Commission:
“While serving as Commissioners for several years, both Ritchey and Lynn have proven themselves to be outstanding leaders and true advocates of the Idaho® potato industry.”All of the Idaho potato Commission’s marketing programs were developed to meet four overarching marketing goals:
“I look forward to working with them in the upcoming year and implementing our new marketing initiatives that are not only creative, but drive demand for Idaho® potatoes.”
- Stimulate demand for all Idaho® potato-branded products domestically and internationally.
- Educate consumers that Idaho potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles.
- Build consumer and customer loyalty in seeking Grown in Idaho™ products.
- Increase grower understanding and support of Idaho Potato Commission programs.
The seven other Commissioners are:
- Dan Nakamura, Idahoan
- Peggy Grover, Bench Mark Potato Company
- Tommy Brown, Lamb Weston
- Mike Christensen, Christensen Farms
- Nick Blanksma, Legacy Farms
- Randy Hardy, Hardy Farms
- James Hoff, Hoff Farms
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