Europatat Congress 2024 announces keynote speaker and opening of registrations

March 07, 2024

Europatat just announced the opening of registrations for its annual Congress that will take place in Brussels on May 23 and 24, 2024.

The event will count with the presence of Rik Vera who will give an inspirational keynote speech during Friday’s public session. Register today and don’t miss the opportunity to join the annual gathering of the European potato community!

Under the theme "European Potato Trade in 2030: a sector in transition", this year’s event will focus on the main environmental, economic and social challenges for the potato sector and traders for the coming years, but also on the solutions and opportunities that new tools and techniques can deliver.

On Friday 24 May, the renowned international keynote speaker Rik Vera will give an energising and inspiring keynote speech on "How to stay relevant for people and society tomorrow and the day after tomorrow".

With more than 18K followers on social media and more than 1.500 keynotes delivered in over 60 countries around the globe, Rik writes and talks about business (models), entrepreneurship, leadership, marketing, extreme customer centricity, sales and (digital) innovation.

Rik Vera keynote speaker at Europatat Congress 2024

Rik Vera:

"The world has entered the Twilight Zone: the old business models are slowly deflating, they are merging and industry lines are blurring. Out of this chaos a new world is rising with hundreds of new business models. We have the biggest opportunity ever in front of us to re-think how we produce, process, distribute and consume food, water, energy, mobility…."

Friday’s public conference which will be moderated by Rose O’Donovan, agricultural journalist and editor of AGRA-FACTS, and will also include a panel discussion with distinguished speakers from the European institutions, and other potato stakeholders. More information will be announced soon, stay tuned!

The Europatat Congress will also offer different social events such as the traditional Europatat’s Gala Dinner on Thursday 23 May or farewell drinks on Friday 24 May to reinforce the networking and contact among the European potato community.