The Little Potato Company Unveils 30th Anniversary Logo, Celebrates Three Decades of Growth

The Little Potato Company, the number one little potato brand in North America, is kicking off a year-long 30th anniversary celebration with the unveiling of a new anniversary logo. The visual mark reflects the company’s growth over three decades and its ongoing mission to Feed the World, Better.

Since 1996, The Little Potato Company has purposefully grown little potatoes with big flavor and made them easier to prepare and enjoy, so families can spend less time in the kitchen and more time around the table creating little moments of happiness together. What started as a father-and-daughter operation on a one-acre plot of land in Edmonton has grown into a trusted North American brand, known for innovation, quality, long-standing relationships with family farmers, and a commitment to sustainability.
 

Leadership and Legacy

Angela Santiago, CEO and Co-Founder of The Little Potato Company:

"When I started The Little Potato Company nearly 30 years ago, I had more curiosity than certainty."

"As the company grew, I grew alongside it, learning what it means to lead with patience, resilience, and respect for the people and the land behind our food. Reaching this milestone is incredibly humbling, and I’m grateful to the growers, partners, and team members who helped build what we have today."

"As we look ahead, our roots are deep, our vision is clear, and the journey continues."

Anniversary Activations in 2026

Throughout 2026, the new 30th anniversary logo will appear across company materials, marketing, and select touchpoints as a visual marker of the milestone year. Additional activations are planned for later in the year, including social and email campaigns, employee events, and celebrations with partners.

Over the past three decades, The Little Potato Company has continued to grow the category through industry-leading processes, innovative new varietals, value-added options, and flavor-forward offerings. Today, the company remains focused on thoughtful growth and innovation while staying true to its family values, agricultural roots and commitment to Feed the World, Better.