GreenFay Foods: The Vision Reshaping India’s Potato Supply Chain from Farm to Processing (Flakes)

In the evolving landscape of Indian agri-processing, GreenFay Foods Private Limited has emerged as a benchmark for how scale, technology, and farmer integration can reshape a traditionally volatile sector. Led by Fulchand Kachchhawa, GreenFay’s journey from conventional potato trading to a fully integrated, processing-led enterprise is being widely recognized as a blueprint for the future of India’s potato supply chain.

From Market Volatility to Structural Stability

GreenFay’s transformation began in the early 2000s, when Kachchhawa—drawing from third-generation farming experience—recognized the inherent risks of open-market potato trading. Price fluctuations, inconsistent demand, and quality unpredictability made long-term scalability unsustainable. In response, the company initiated a strategic pivot toward processing-grade potatoes, aligning itself with the organized food processing economy rather than speculative mandi trading.

By 2005, GreenFay had fully committed to this specialized model. What started as a modest supply of 500 metric tons has today grown into an annual handling capacity of approximately 1.25 lakh metric tons of processing potatoes, supplied to leading national and multinational food companies across India.

Fulchand Kachchhawa at GreenFay Foods’ advanced potato processing facility, showcasing the company’s technology-driven approach to value-added potato products.

Engineering a Vertically Integrated Supply Chain

At the core of GreenFay’s success lies its deeply integrated supply chain. The company works closely with over 6,000 contract farmers spread across major potato-growing regions including North Gujarat, Punjab, Haryana, Uttar Pradesh, and Madhya Pradesh. This geographic diversification mitigates climate and disease risks while ensuring consistent year-round supply.

GreenFay’s integration extends beyond procurement. The company is actively involved in seed multiplication, agronomic advisory services, and quality monitoring from sowing to harvest. This end-to-end engagement ensures strict compliance with processing specifications—particularly dry matter content, sugar levels, and tuber morphology—critical for chips, fries, and dehydrated potato products. 

Complementing this model is GreenFay’s robust infrastructure, including approximately 90,000 metric tons of owned cold storage capacity. This enables controlled procurement during peak harvest seasons and uninterrupted supply to processors throughout the year, insulating clients from short-term market shocks.

Unlocking Value Through Potato Flakes

A major milestone in GreenFay’s value-addition strategy has been the establishment of its potato flakes manufacturing unit, operational since 2022–23. The facility processes nearly 90,000 metric tons of raw potatoes annually, yielding around 15,000 metric tons of finished potato flakes.

This initiative addresses two critical industry challenges: waste minimization and margin enhancement. Potatoes that are undersized, cosmetically imperfect, or unsuitable for direct processing—often discarded or heavily discounted—are now efficiently diverted into flakes production. The result is a profitable revenue stream that improves overall operational sustainability. 

GreenFay’s potato flakes are supplied to its existing client base in the chips and snack industry and are used in products such as aloo bhujia, potato-based namkeens, pellets, and other secondary snack applications. This synergy strengthens client relationships while creating high entry barriers for competitors. The company currently ranks as the second-largest producer of potato flakes in India, in a market estimated at nearly 1.2 lakh metric tons.

A Vision Focused on Advanced Growth

Looking ahead, GreenFay is pursuing an aggressive yet measured expansion strategy. Immediate plans include doubling the existing potato flakes capacity, supported by MoUs already secured with the Gujarat government. The company is also exploring exports of raw processing potatoes to markets in the Middle East, particularly Saudi Arabia, where demand for consistent-quality potatoes remains strong.

Further diversification is underway into technologically advanced segments such as potato granules and vegetable dehydration—areas currently underserved by domestic manufacturing in India. These projects, targeted for completion by 2027, aim to move the company higher up the value chain while strengthening India’s self-reliance in food processing inputs.

Building a Future-Ready Agri-Processing Ecosystem

GreenFay’s journey reflects a broader shift within Indian agriculture—from volume-driven trading to quality-led, data-driven, and vertically integrated processing ecosystems. Anchored in risk mitigation, farmer partnership, technological investment, and value addition, the company exemplifies how Indian agri-enterprises can scale sustainably while remaining farmer-centric. 

As India’s food processing sector continues to globalize, GreenFay Foods stands positioned not merely as a supplier, but as an architect of a modern, resilient, and globally competitive potato supply chain.