Generation 7® is a frozen potato brand from Lamb Weston, developed mainly for the foodservice market. The brand is best known for French fries and other frozen potato products made for restaurants, commercial kitchens and foodservice operators where quick preparation and consistent results are important.
The Generation 7 Fries name goes back to 1997. It was launched at a time when Lamb Weston was researching new methods to make frozen fries easier and faster for commercial kitchens to prepare. The concept was simple: minimise cooking time while maintaining the familiar taste, texture, and look of a French fry.
Over the years, the Generation 7 name has been associated with different frozen potato formats, including straight-cut fries, crinkle-cut fries, fast-cooking French fries and breakfast potato cubes. These products form part of Lamb Weston's much wider portfolio of frozen potato products rather than operating as a separate business.
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This content was last updated on August 29, 2026
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