The Walloon Agency for the Promotion of Quality Agriculture (Apaq-W) is a Type A Public Interest Organization (OIP) overseen by the Walloon Minister of Agriculture. Apaq-W is committed to promoting the image and quality of Walloon agriculture and its products on a broad and specific level.

The agency's twin objective involves improving the overall image of Walloon agriculture while also assisting producers and their agricultural and horticultural products. Apaq-W works together with producers and representative associations to implement a variety of activities.