California Natural Color is a U.S.-based ingredient business that produces natural food colors, fruit and vegetable concentrates, and grape seed extract for the food, beverage, nutraceutical, bakery, confectionery, snack, and pet food sectors. Headquartered in Fresno, California, the firm is a branch of E. J. Gallo Winery and was previously known as San Joaquin Valley Concentrates.

The firm sells liquid and crystal-form natural color systems generated from plants such as grapes, black carrot, purple sweet potato, red beet, safflower, butterfly pea flower, radish, and other fruits and vegetables.

These substances are used to provide unique colors for processed foods, drinks, confectionery, dairy products, bakery items, snacks, meat substitutes, and nutrition products. California Natural Color has a significant tie to the potato industry through its purple sweet potato-based natural color solutions, which are utilized by producers looking for plant-derived purple and red colors for snacks, bakery goods, drinks, and clean-label formulations. This makes the firm appealing to potato processors and snack manufacturers searching for organically produced coloring options.

Its product offering comprises shelf-stable crystal colors for easy storage and transportation, as well as liquid colors for direct formulation application. For industrial food makers, the firm provides formulation help, regulatory assistance, technical documentation, and bespoke color matching services.