KFC Malaysia and Mister Potato Launch Spicy, Crunchy Limited-Edition Collaboration

KFC Malaysia and Mister Potato have joined forces for the first time to launch the KFC x Mister Potato Series, a limited-time collaboration bringing together two of Malaysia’s well-known food brands for the Merdeka and Malaysia Day season.

Developed in collaboration with VML Malaysia, the campaign combines KFC’s signature fried chicken with the bold flavours and crunch of Mister Potato chips. The collaboration aims to create a distinctly Malaysian flavour experience under the theme “Gabungan Terangup”, bringing familiar favourites together in unexpected ways.

Collaboration Brings Together Two Malaysian Favourites

KFC Malaysia has long been associated with fried chicken in the Malaysian market, while Mister Potato has established itself as a recognisable potato snack brand known for its variety of flavours and distinctive crunch.

The KFC x Mister Potato Series marks the first collaboration between the two brands and focuses on flavours and textures familiar to Malaysian consumers.

Hanim Mazam, Chief Marketing Officer, KFC Malaysia:

"Malaysians can never get enough of flavours that are packed with bold spices, fiery heat and satisfying crunch. With a deep understanding of Malaysian tastes, we knew Mister Potato was the perfect partner to create new and unexpected flavour experiences for our fans. Together, we’re bringing two home-grown favourites into one Gabungan Terangup, made proudly for Malaysian taste buds."

KFC Malaysia and Mister Potato team up for a limited-time “Gabungan Terangup” collaboration, featuring the Spicy Potato Crisp Crunch and Spicy Potato Crisp Burger—combining KFC’s signature fried chicken with the fiery crunch of Mister Potato chips.

Two Limited-Time KFC Creations

The collaboration introduces two limited-time menu items at participating KFC restaurants.

Spicy Potato Crisp Crunch 

The Spicy Potato Crisp Crunch, also known as Ayam Berapi Kentang Rangup, combines KFC’s crispy chicken with the crunch of Mister Potato Syok Wave Fiery Fried Chicken chips. 

The combination is designed to deliver spicy flavour alongside an additional layer of potato-chip crunch. The 1-piece combo is served with rice, incorporating a familiar pairing for Malaysian consumers. 

Spicy Potato Crisp Burger 

The Spicy Potato Crisp Burger, or Burger Berapi Kentang Rangup, gives KFC’s Zinger burger a crunchy twist. 

The burger combines juicy chicken with Mister Potato Syok Wave Fiery Fried Chicken chips, adding a crisp texture and spicy flavour to the familiar KFC offering.

Mister Potato Introduces KFC Cheezy Wedges-Inspired Chips

The collaboration also extends beyond KFC restaurants with the introduction of Mister Potato Syok Wave x KFC Cheezy Wedges Flavour Chips.

Inspired by KFC Malaysia’s Cheezy Wedges, the limited-edition flavour brings the taste of the popular cheesy side dish into Mister Potato’s signature chip formats.

The flavour will be available in both Mister Potato Crisps and Syok Wave Chips, giving consumers another way to experience the collaboration outside KFC restaurants.

How Yuan Yi, Chief Marketing Officer, MAMEE-Double Decker (M) Sdn Bhd:

"When two Malaysian favourites come together, we knew we couldn’t just play it safe. KFC Cheezy Wedges is already a taste Malaysians know and love, so in true Mister Potato style, we decided to give it our own crunchy twist."

"This time, we’ve brought that iconic cheesy flavour into both our signature Mister Potato Crisps and Syok Wave Chips, each delivering its own distinctive crunch."

KFC and Mister Potato showcase their ‘Gabungan Terangup’ collaboration, combining KFC favourites with the bold flavours and crunch of Mister Potato chips.

Mystery Heist Campaign Builds Collaboration Buzz

To support the launch, Mister Potato’s in-house creative team worked with KFC and VML Malaysia on a mystery-driven campaign. 

Rather than immediately revealing the collaboration, the campaign used a heist-inspired storyline featuring secret-agent communications, surveillance-style teasers and mission-based storytelling. 

The approach encouraged consumers to follow clues and discover the partnership before the official reveal. 

The integrated campaign spans film, digital, social media, retail and in-store experiences, turning the product launch into a broader consumer engagement campaign around the Merdeka and Malaysia Day celebrations.

VML Connects Brand Experience and Commerce

VML Malaysia developed the campaign across its Brand Experience (BX), Customer Experience (CX) and Commerce capabilities. 

The agency worked with Mister Potato’s in-house creative team to connect the campaign across multiple stages of the consumer journey, from awareness and discovery through to purchase. 

According to Karen Koay, Head of Digital Experience and CX, VML, the campaign was designed to make the collaboration more than simply a new flavour launch.

Karen Koay, Head of Digital Experience and CX, VML:

"By bringing together VML’s capabilities across Brand Experience (BX), Customer Experience (CX), and Commerce, we were able to turn this iconic launch into an immersive story."

She added that the experience extends from the mystery heist teaser campaign through to purchasing via the KFC app, restaurants and retail channels.

Available Across Malaysia

The KFC x Mister Potato Series launched on 12 August 2026 and is available for a limited time at participating KFC restaurants nationwide.

Customers can access the products through dine-in, takeaway, self-collect, delivery and the KFC app. 

The Mister Potato Syok Wave x KFC Cheezy Wedges Flavour Chips are also being distributed nationwide through selected retailers. The chips are scheduled to become available at KFC outlets in early September, subject to availability and while stocks last. 

The collaboration brings together KFC’s fried chicken and Mister Potato’s potato snacks in a campaign centred on spicy flavour, crunch and Malaysian food culture during the Merdeka and Malaysia Day season.