Hungritos Strengthens Global Presence at Fine Food Australia 2026, Melbourne

Hungritos, a leading brand in potato-based frozen snacks, marked its continued presence in the Australian market with participation at Fine Food Australia 2026, held at the Melbourne Convention and Exhibition Centre (MCEC) from August 31 to September 3, 2026.

The event reinforced Hungritos' commitment to the Asia-Pacific region, building on the momentum from its debut at the Sydney edition in 2025. 
 

Hungritos presents expanding frozen potato snack range

At the event, Hungritos presented its expanding range of potato-based frozen snacks to chefs, retailers, distributors and foodservice professionals from across the region.

The showcase included established products alongside more contemporary formats:

• French Fries
• Corn Cheese Burstz
• Aloo Popcorn
• Potato Mojjos
• Criss-Cross Waffle Fries

The Criss-Cross Waffle Fries were introduced at the previous edition in 2025. The product range highlights Hungritos' focus on consistent quality, taste and versatility across retail and hospitality applications. 
 

Building partnerships across international markets

Fine Food Australia 2026 provided Hungritos with a platform to engage with buyers, distributors and industry leaders. Discussions at the event focused on exploring new markets, strengthening existing partnerships and following emerging trends in the frozen food sector.

The company's participation reflects its continued efforts to strengthen its position in the international frozen snack market and expand its relationships across the Australian foodservice and retail sectors. 
 

Farm-to-freezer model supports international growth

Hungritos' parent company, Iscon Balaji Foods, has operated a farm-to-freezer model since 2012. The company sources potatoes through a network of contract farmers across India, supporting consistent quality standards for domestic and export markets.

This vertically integrated approach supports Hungritos' ability to supply frozen potato products at scale as the brand expands its international presence.

Hungritos' participation at Fine Food Australia 2026 in Melbourne reinforces its long-term commitment to developing partnerships in Australia's foodservice and retail markets while continuing to expand its presence in the global frozen potato snack sector.