Frito-Lay works with Food Network to promote Tostitos to women.

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February 10, 2008

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In an effort to scoop up more sales from women 25-54, Frito-Lay’s Tostitos is prepping a year-long multiplatform campaign with Food Network’s Simply Delicioso.

Beginning this month, six 30-second on-air vignettes will show Hoffman whipping up a different, party-tested recipe with an assist from Tostitos products.

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Frito-Lay North America (FLNA)
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

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