Kettle Chips, the number one hand-cooked crisp brand, is launching a new variety - Red Thai Curry - in time for the key summer sales period.
The new seasoning is a deliciously simple take on the popular south-east Asian dish, embracing a variety of spices to deliver an aromatic but feisty chip that is sure to make a fiery impact on sales.
Consumer demand for a more natural product is helping Kettle Chips become one of the UK’s fastest growing grocery brands: sales are up 26.6% in the last 12 months and the brand is showing growth of almost £14m year-on-year.
Kettle Foods was keen to develop a new variety in the category of hot and spicy seasonings, which is currently the fourth most popular seasoning type in the Adult/Premium crisps and snacks market with a 13% value share.
Kettle Chips extends UK product range with Red Thai Curry flavour
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Highlighted Company
Related News
July 08, 2026
Pringles launches limited-edition potato-based Pop Dog Buns in three signature crisp flavors
Pringles launched limited-edition Pop Dog Buns, potato-based hot dog buns inspired by Sour Cream & Onion, BBQ and Honey Mustard crisps. The buns will be offered free with a Pringles Three-Pack on July 8 and July 15, while supplies last.
July 04, 2026
FDA upgrades Utz potato chip recall to Class I over potential salmonella risk
The United States Food and Drug Administration has upgraded the recall of selected Utz potato chips under the Zapp's and Dirty brands to a Class I recall due to the potential risk of salmonella contamination.
June 29, 2026
Hungritos Unveiled Its New Mashed Potato Premix Range at Snackex 2026
Hungritos, under Iscon Balaji Foods, showcased at Snackex 2026 (17–18 June, FIL Expo Lisbon) at Stand 244, Pavilion 4, unveiling Mashed Potato Premix range (7 flavours) and Dehydrated Potato Flakes for global snack and food industries. sectors.
