Wendy's adjusted profit falls, revenue up

January 30, 2012
Wendy's Co. said Monday that a key measure of earnings dropped 30 percent in the fourth quarter, as charges for selling Arby's offset the effects of a jump in revenue.

More visitors, who spent more on each visit, helped push revenue up 5.6 percent. So did higher prices. The company also credited the remake of its premium cheeseburger, Dave's Hot 'N Juicy, during the fall.

But Wendy's has also been undertaking a much broader remodeling effort. In the past couple of years, it's tried to work over its entire menu, introducing new salads, fries and desserts to attract customers who thought the menu had grown stale.

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