Chile Bans Toys in Fast Food to Attack Child Obesity

August 02, 2012
Source
Fox News
Facing an uptick in child obesity, Chile is cracking down on the happy meal.

A new law in Chile aims to take some of the fun out of fast-food by forcing McDonald's, Burger King, KFC and other restaurants to stop including toys and other goodies with children's meals.

The companies are still using toys to draw in Chile's increasingly chubby children more than a month after the ban took effect on June 7, Sen. Giudo Girardi said as he filed a formal complaint Wednesday with the health ministry.

"These businesses know that this food damages the health of children and they know that the law is in effect. They're using fraudulent and abusive means,"Girardi said.

The complaint also targets makers of cereal, popsicles and other products that attract children with toys, crayons or stickers, as well as markets that sell the food.

If Chile's health ministry upholds his allegations, the companies could be forced to remove the goodies or face nominal fines.

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Related Topics:
QSR, Restaurant and Food Service TrendsObesity
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Highlighted Company

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

  • KFC

    KFC has more than 18,000 restaurants in 115 countries across the globe. And in quite a few U.S. cities, KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location.

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