Potato News from Belgium

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Clarebout Potatoes, a Belgian leader in frozen potato products, is reportedly close to a billion-euro strategic deal with U.S. agri-food giant J.R. Simplot, potentially reshaping the global frozen fries market.
June 01, 2025
Belgian Frozen Fries Giant Clarebout Eyes Billion-Euro Deal with US Food Titan Simplot
Clarebout Potatoes, a top Belgian frozen fries producer, is in advanced talks with US giant J.R. Simplot for a major deal, possibly worth billions. The move could expand both firms’ global reach amid rising industry competition.
Welcome to the second International Day of Potato in Brussels, 27 May 2025 — uniting potato value chain leaders to celebrate innovation, sustainability, and the crop’s future.
May 31, 2025
Brussels Marks International Day of Potato with High-Level Conference and 'Seed-to-Fork' Exhibition
Brussels marked the 2nd International Day of Potato with a conference and exhibition, highlighting the crop's role in food security, sustainability, and innovation. Stakeholders called for supportive EU policies to boost the potato value chain.
International Potato Day in Roma
May 29, 2025
International Day of the Potato Celebrations have started Around the Globe #InternationalDayOfPotato
Around the world, celebrations are well underway for the 2nd International Day of the Potato, Friday, May 30th. Launched by the Food and Agriculture Organization of the United Nations (FAO) and themed 'Shaping History, Feeding the Future'
Lutosa Invests Over EUR 200 Million to Expand and Green Its Waregem Site, Boosting Production and Sustainability
April 07, 2025
Lutosa invests over EUR 200 million in expansion potato processing capacity
Lutosa, the Belgian producer of frozen potato products, is about to complete an investment in Waregem worth more than 200 million (USD 216 million). 
Europa: se desploma el precio de las patatas para industria
March 11, 2025
Europa: se desploma el precio de las patatas para industria
Tras polémicas decisiones por parte de los industriales, los precios de las patatas caen más del 10% repentinamente.
Potatoes in the field
March 06, 2025
Belpotato.be calls for signed potato contracts to be correctly executed
Belpotato.be is surprised to learn of the proposals from some potato buyers, whereby they unilaterally reduce the contracted quantities from the buyer without any form of consultation in already signed contracts. This is unacceptable.
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Foodeq and Sticomax join forces
February 25, 2025
Sticomax Acquisition of FoodeQ Engineering enhances Presence in the Food Industry in the Benelux Region and Beyond
Belgian machine builder Sticomax, the holding company above the companies IntOCon (BE), StuMaCo (BE), Romonta (NL), ViwateQ (NL) and DutchTecSource (NL), is acquiring Dutch sector colleague FoodeQ Engineering. 
Agristo French Fries production
January 20, 2025
Agristo optimizes Potato Production with Polysense's Virtual Quality Assistant for Efficiency and Sustainability
Agristo, a global leader in potato products, is targeting an ambitious milestone: producing 1.3 million tons annually by 2030. Agristo has partnered with Polysense, a cutting-edge AI innovator specializing in food industry solutions to achieve this sustainably.
Roger & Roger Named First SDG Pioneer in Wallonia by UNITAR
December 26, 2024
Potato Chip manufacturer Roger & Roger recognized as sustainability Pioneer in Wallonia by UNITAR
Roger & Roger has been honoured as the first SDG Pioneer in Wallonia by the United Nations Institute for Training and Research (UNITAR). This prestigious title recognizes companies that have successfully integrated sustainability and the UN Sustainable Development Goals (SDGs) into their operations.
Waltson chips
December 12, 2024
Waltson: A potato wholesaler who ventured into Potato Chips
As the company's third generation, Joost Debeuckelaere took over Belgian potato wholesaler Agro Debeuckelaere's reins from his father, Walter, in 2001 and ventured into chip production under the name Waltson in 2020. 
Official opening - Stefan Top (AVR Managing Director) & Kris Declercq (Mayor of Roeselare)
December 08, 2024
AVR opens revamped head office at the conclusion of 175th anniversary year
AVR, manufacturer of a full range of potato harvesting machines and a world player in that market segment, is concluding its 175th anniversary year with the festive opening of its revamped head office.
As a media partner of Interpom, PotatoPro was exhibiting at the show, contributing to the international presence, Paul Van Eijck and Marja Kuijsten from Canada, and Nipun Krishnan and Bhavya Shree from India.
November 28, 2024
Interpom 2024: More International and a record 24,000 Visitors
INTERPOM has broken all records with an impressive 23,998 visitors! Over the past few days, the potato industry gathered from all corners of the world at Kortrijk Xpo.
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DOWNS Crop Vision Plus
November 24, 2024
DOWNS launches improved high-throughput optical sorter for unwashed potatoes: the CropVision Plus
Following the success of the CropVision launched in 2020, DOWNS, a leader in potato reception, automated sorting, and storage, introduces its new high-throughput optical sorter for unwashed potatoes: the CropVision Plus.
Averis New Shareholder of Breeders Trust
November 23, 2024
Averis New Shareholder of Breeders Trust
The breeding company Averis, located in Veendam, has joined Breeders Trust as a shareholder. Breeders Trust supports participating companies in protecting and enforcing plant breeder rights and contract terms.
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Improved DTS Screw Blanchers: Unmatched Reliability, Lower Maintenance Costs and Less Product Breakage
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Tong attends Interpom 2024 with new French representative
November 21, 2024
Tong to attend Interpom 2024 with new French representative
Tong Engineering, UK vegetable handling equipment manufacturer, is looking ahead to Interpom 2024 event in Kortrijk, Belgium on 24 th to 26 th November where it will showcase its latest potato and vegetable handling solutions as well as officially introducing the company’s newly appointed French representative, Mathieu Aspar.
Urschel to Showcase Advanced Food Cutting Solutions at Interpom 2024
November 17, 2024
Urschel to Showcase Advanced Food Cutting Solutions at Interpom 2024
Urschel, a global leader in food cutting technology, will present its latest advancements at Interpom 2024, taking place from November 24 to 26 in Kortrijk, Belgium.
Dewulf Enduro
November 17, 2024
Dewulf showcases new and proven technology at Interpom 2024
Dewulf, a leading manufacturer of agricultural machinery for the cultivation of potatoes and root crops, will also be exhibiting at Interpom this year, the premier European indoor trade fair for the potato sector in Kortrijk.

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