News on Chips and Snacks from Haryana

Former judoka Harvinder Singh from Kurukshetra turned innovator, revolutionising seed potato farming through his firm Noor Agro Farm. His disease-free, high-yield seeds are in demand nationwide, empowering farmers and creating local employment.

Goodrich Cereals Ltd. earns BRCGS Grade A Certification, highlighting its global commitment to food safety, quality, and excellence in processed potato products through rigorous standards, innovation, and sustainable operations.

India's largest conglomerate, the Tata Group, is looking for a substantial bite of one of the countries top two snack manufacturers, Haldiram's. The snack maker is reportedly asking for USD 10 billion valuation which corresponds to 6.6 times its annual revenue of USD 1.5 billion.

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.

The continued accumulation of heavy frost on plants for the past few days is feared to have damaged 75% of the tomato crop in the district of Karnal, while potato growers may have suffered losses over 20%.

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...

Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit.