News on Chips and Snacks from Haryana

India's largest conglomerate, the Tata Group, is looking for a substantial bite of one of the countries top two snack manufacturers, Haldiram's. The snack maker is reportedly asking for USD 10 billion valuation which corresponds to 6.6 times its annual revenue of USD 1.5 billion.

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.

In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...