News On French Fries and Potato Specialties from Malaysia

Iscon Balaji Foods showcased its Hungritos frozen potato portfolio at MIHAS 2026 in Malaysia, targeting stronger Southeast Asian exports through its integrated potato processing, Halal production and IQF freezing capabilities.

Lamb Weston has launched its retail range in Malaysia, bringing restaurant-quality frozen fries to homes. The range features six signature fry cuts with Stealth™ batter, is halal, vegan and gluten-free, and air-fryer friendly.

Hungritos showcased its innovative frozen finger foods at Food & Hotel Malaysia 2025, engaging global industry leaders and highlighting its commitment to quality, sustainability, and expanding its international market presence.

Goodrich Cereals will showcase innovative potato products, including flavored fries and appetizers, at SIAL Malaysia 2025 (Booth 3K144). With a focus on quality and sustainability, the company continues to lead in global potato processing.

Belgium, the world’s biggest potato exporter, hopes to ship in more frozen potato fries to Malaysia via its marketing campaign and collaboration with restaurateurs and fastfood operators here.

Malaysia is one of the more affluent nations in Asia with a GDP per-capita of about US$6,450 in 2006. Malaysia’s economy grew by 5.9%, compared to 4.2% growth in 2002. Most economic commentators forecast Malaysia’s economy to grow by about 5.7% in 2007...