Belgium, the world’s biggest potato exporter, hopes to ship in more frozen potato fries to Malaysia via its marketing campaign and collaboration with restaurateurs and fastfood operators here.

Malaysia is one of the more affluent nations in Asia with a GDP per-capita of about US$6,450 in 2006. Malaysia’s economy grew by 5.9%, compared to 4.2% growth in 2002. Most economic commentators forecast Malaysia’s economy to grow by about 5.7% in 2007...